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3 Benefits of Custom Blog Creation

Posted on March 27, 2017 by John

 

In this weeks SEO blog post we want to take a look at some of the benefits to be had from making the most of custom blog creation on your website. Many websites host blogs, though you may not know it, as most of the times blogs are contained within a small tab on your website, within which you may offer rich content that is for whatever reason not relevant to the static pages of your site.

The first big perk of using a custom blog on your website, and which is unique to blogging, is what I like to think of as like having many different entrances. Otherwise, you might think of your blog posts as being like individual fishing lines, with hook, and bait. For every post that you create, you’ll have a precise topic, with particular keywords, and topics. Each of these then become available in the search engine to be found when a willing searcher enters a relevant search term.

By posting regularly, you’ll build up an archive of many of these posts, and each one can take the role of attracting specific customers, or types of customer within your niche.  

Perk number two of custom blogging is that it allows you to become an authority within your industry. By creating quality, interesting, entertaining, or informative blogs, people will come to know your website as offering something different from the competition. In time this blog popularity is certain to translate to more web traffic on each page of your website, and also for building revenue.

Last but not least, custom blogging works as a fantastic SEO tool insofar as the search engine will rank you positively for each post you make, especially if you post regularly. In basic terms, the more active your website, the higher it will rank in search engine results. Experience shows that the best way of taking advantage of this element of custom blogging is to write a dozen or so posts at a time, and to schedule them every week or so, so as to have a constant flow of new content.



PPC Management tips for beginners

Posted on March 22, 2017 by John

Before we get into the nitty gritty of PPC management, I would like first to cover the groundwork of PPC, and how it differs from SEO.

Like SEO, PPC adverts are all about increasing website performance. This can be by attracting more traffic, or by targeting paying customers. Unlike SEO, PPC is never about actually improving the functionality of your website, rather PPC is a special form of online advertising that you’re probably already a little bit familiar with.

When you enter a search in any search engine, Google for example, you will often find sponsored links featured above and before finding naturally placed content. These sponsored links are PPC adverts, and there job is to put your content right before the eyes of a mass of web traffic by placing it above all natural SEO rated sites.

Your PPC manager will take up the role of making sure that your PPC ad campaign runs as smoothly and efficiently as possible. There are many different elements that your PPC manager can refine over time, including experimenting with new keywords in your ad, while keeping a close eye on statistics at all times. By trial and error it will be possible over time to both improve how effective your ad is (i.e how much traffic and sales they generate), as well as reducing the cost per click of each ad.

Among the strengths of PPC advertising, we have the transparent cost of the adverts, plus you are able to cancel and change your adverts immediately if you decide to. Perhaps the main advantage, though, will be that your content gets moved into the fast stream, and accelerates past the competition to the very top of search results. In other words, your content will be the first thing that searchers see. Finally, by having an ad hosted by the likes of Google, you will also benefit from appearing as a credible source for whatever it is that you’re advertising.
One weakness of PPC, on the other hand, is that it cannot work on its own. It is essential that when a user clicks onto your ad and onto your site, that they don’t immediately recoil and leave, otherwise you’ll essentially be paying to build your own bad reputation. So be sure to create an exceptional website before investing too heavily in advertising.



Taking Control with PPC Management

Posted on March 17, 2017 by John

The role of PPC management is geared toward taking control of your PPC campaign in order to refine your adverts, to target particular types of client, to manage costs, and in general to improve your return on investment over time.

First of all, before we go any further, what is PPC advertising? And what exactly does a PPC manager do?

PPC
PPC stands for pay per click, and this refers to a type of online advertising which is generally considered on one hand, with all SEO methods on the other hand, taking a different role.

As you may or may not know, SEO or search engine optimisation refers to all efforts to improve your website, increase web traffic, and so on, and this is done by refining your site in myriad different ways that improve the site either in the eyes of your audience, the search engine, or in some cases, both.

PPC advertising, on the hand, does not require that you carry out any specific work on your site. A PPC ad is also called a sponsored link, and whenever you enter a search term into google or another search engine and you find sponsored links at the top of search results, these are PPC ads.

A PPC advert works by only charging the user for each real click that it directs onto your website. Your PPC manager, then, is responsible for a few key things. Firstly, for bringing the price down as low as possible. The most widely used keywords tend to increase the price of each click, and so by being conscious to target your own niche you can save money by using less common keywords.

Your PPC manager can also increase the efficiency of your ads in a couple of key ways. Firstly, they might target keywords which suggest that a user is close to the point of making a purchase (as opposed to say, shopping around). This can be done in very tactful ways, but a basic example for demonstration would be to include “buy x online” within your ad. Alternately, you could set a wider net in order to increase your traffic as much as possible.



5 essentials of mobile website development

Posted on March 12, 2017 by John

We’ve broken mobile website development down into 5 simple essential goals. Despite their simplicity, however, very few mobile websites ever get near achieving these goals, and if you can get your head around them from the very start you’ll have a huge headstart on your competition.  

Speed
We decided to put speed first, mainly since so few sites seem to give enough focus to page load times. There are a few key essential principles to keeping your website running smoothly, the most important of which is to try to keep all unnecessary elements to a minimal. Any videos or sound files which automatically run will not only dramatically reduce the speed of your website, but they’ll also frustrate mobile users who might be on the train or another public place.  

Appearance
You should also make sure that the design of your website makes for a pleasant appearance. Opt for simplicity over a flashy design, and give the focus of your page to the content on your page, not the design or menus around it. You can also improve the visual appeal of your website by designing your mobile site almost as if it were an app.  

Content
Regardless of what platform is being used, remember that the content in your site is why everything else exists, so always remember to put your content first.

Navigation
When using a mobile device more than ever, it needs to be clear and straight-forward to navigate your website. Already dealing with slower loading times, your audience might well get frustrated and leave if they cannot find their way around the site.

Finger Friendly
Last but certainly not least, a mobile website needs to be finger friendly. First off this means making menus, tabs, and any icons that need to be clicked, big enough to be… clicked. It also means limiting the work that needs to be done to navigate the site. Consider laying your mobile site out so that visitors scroll from slide to slide from left to right just like with a book, rather than scrolling up and down as with a conventional website.



A top SEO checklist for new websites

Posted on March 7, 2017 by John

If you are building a new website from scratch then there are a few key top SEO tips that can give you a major boost from the very beginning. There are also ways that you can save yourself money in the long-term by making the right investments when building your site.

Responsive Design
The number one thing that I think applies to all websites, and which makes the most difference of all for new websites is a responsive design. Responsive design means building a website – usually using a grid based system which scales up and down depending on screen size – which can function perfectly regardless of what type of device is viewing the page. This means that your audience is open not only to those browsing on PCs or laptops but also those using mobile phones and tablets.

Custom Blog Creation
Having a blog for your site is a fantastically cost-effective way to increase web traffic, and it is never relatively as effective as when your site first goes live. A custom blog offers regular posts to your audience, offering content which goes beyond that on your main website. Using a custom blog allows you to pick up a following, to demonstrate your expertise to your audience, and to make big increases in your web traffic. Each blog post you write, and they can be just a hundred words or so if you like, answers a new question that someone is eventually going to search online.

Website Back-End
Though the back-end of your website isn’t necessarily a top priority when you first build a website, and for this reason few people bother to learn anything about it, understanding it is far less complicated when your website is smaller and more simple in design. As your website develops, so will its complexity, and if you never get round to learning about how the backend of your website can be used, then you won’t be enjoying the advantages of it.

The main thing to focus on initially is to organise your content effectively using keywords and by categorising blog posts and other content where necessary. Finally, when your website is displayed on a search engine, what is shown is referred to as the meta title and meta description of each page, so be sure to work on these and utilise keywords within them.



Expert SEO advice for refurbishing an ageing website

Posted on March 2, 2017 by John

The ever-evolving nature of the internet means that just as if you owned a shop for a number of years, eventually, your website is going to need a few touch ups, here and there. The more basic way to achieve this would simply be to make important updates such as responsive design and to occasionally redevelop the appearance to keep it looking up to date.

If, however, you are looking for expert SEO tips to take your website to the next level, please keep reading.

The first thing that you need to do in the case of a website refurbishment is to personally make a survey of all of the problems that you can find with you website. Take note of all of the weaknesses that you would like your update to address, and also ask your SEO expert what he or she thinks you should prioritise in order to plan effectively ahead.

Another fantastic tip for website development is to look to your rivals. Make a list of all of the keywords that you use or which you hope your site to be ranked with by Google. Then, search those terms in the engine and survey the websites which are found at the top. What do the pages on the first page of search results have in common, and in what ways can you take inspiration from these sites for your own?

One area of redevelopment that is so often left as an afterthought is the quality of the content. If your website is going to perform in the short term, let alone beyond that, the quality of the content must be so engaging that a reader would be eager to return to read or view something else that you might offer in the future. If the average viewer of your website never returns again, the site is doomed to stagnate. If, however, you can build a loyal audience following, then you’re bound to find success in the long-term.

Finally, don’t be afraid to give your website a little facelift every now and then. Though each website will have a specific style relevant to its’ audience and so on, neutral colour schemes and simple design is generally recommended for all websites, big or small.



Tools of SEO specialists

Posted on February 26, 2017 by Inna Blitshtein

 

If you find the nature of the work carried out by SEO specialists to be somewhat illusive, then don’t worry, as you’re certainly not alone. Much of how the world of search engine optimisation works is a mystery to non-experts, but this isn’t really a problem. Much of the work your SEO specialist will carry out is highly technical, and the ways their work affects your site relies on many different factors which aren’t always in your hands. So to put the question a different way, what are the tools at the disposal of an SEO specialist?

Firstly, the tools utilised by your web developer will depend on the work that they are carrying out. In this post we’ll look at some of the most common tasks for SEO experts.

SEO specialists work on the content of your website, and one of the ways that they do this is by researching and implementing keywords into your content. Keywords are like functional tags which work to match up your content with how your audience base searches for those terms. There’s no point using a synonym for your product or service that none of your customer base recognise, and keyword research is how you find the most populous terms to use.

Your website SEO specialist will also have tools at their disposal to use for website design, as well as potentially being able to create mobile ready website platforms. Different developers will prefer different tools, but however they do it, web design is a crucial part of website SEO for your site.

When it comes to marketing your site, your SEO expert can manage a PPC advertising campaign to bring more traffic to your site. PPC advertising works similarly to keyword research, based on the key terms you choose to set in your advert. Ppc advertising might be especially appealing to new websites.

Whatever the job you need from your SEO expert, they will have technical tools and methods to finding you a solution, and in this post we’ve only covered the basics. Remember that you can always ask for specific advice from the SEO professional working on your site.



3 big perks of custom blog creation

Posted on February 21, 2017 by John

It is immediately evident what difference certain SEO techniques make, website design, for example. Every website owner is concerned about the appearance of their website, and directly see the relation between an attractive website, and attracting an audience. An SEO method which is much less understood is custom blog creation.

Custom blog creation simply means having a blog build for your website, accessed from a small ‘blog’ tab on your menu, or via the search engine. Many sites have these blogs, even if you might not often notice them. But what exactly is the purpose of having a blog?

Be the authority
By hosting a blog on your site you’ll have more space available for offering extra content to your visitors, as well as attracting some new ones. The first big perk of this is that your site will begin to make a name as an authority on your subject, whatever that is. By offering more specialist, and in general just more information and content than your competition, then you’ll begin to draw in new visitors who can’t find the information, and these customers will keep coming back, viewing you as the expert.

Impress your audience
Perk number two is that you can make a big impression on your existing audience. Give them a peep behind the scenes, offer promotions, and run some competitions. Anything you can do to engage your audience is a big plus, and there is no better marketing that creating a culture around your brand. Also, your blog will give you a space to offer more erudite, or niche interests that relate to your main site, but without alienating your more general audience.

Rank with search engine
Last but not least, custom blog creation is all about search engine optimisation. All of the benefits listed above help you to rank better because of the response that your audience will have to your blog. The search engine will also reward you for other reasons, though, for having a blog on your site. The more regularly you most new content to your site, the more active you appear to the search engine, and the better your site will rank.



Will PPC management benefit your business?

Posted on February 16, 2017 by Inna Blitshtein

If you’ve found your way to our blog post, then you’re probably thinking about using PPC management for your website. In this post we’ll be covering what PPC ads are and how they work, how a PPC manager affects your campaign, as well as taking a look at which kind of businesses stand to gain the most from utilising PPC marketing.

First things first, PPC stands for pay per click, and this is the name of this particular form of online advertising, since you the advertiser only pay for each real click that comes into your website from your advert. Your advert will appear in Google much like any other page listed given a particular search term, with the difference being that your page will now automatically appear at the top of the results, and it will be tagged as a sponsored ad / page / result.

So who will benefit most from using a PPC advertising platform with a PPC manager?

New businesses
The first sub-group who should take a particular interest in PPC ads are new businesses. Without going into too much depth, when you’re new to the online arena, you’ll have some catching up to do with your rivals before you start seeing your pages listed on the first page of search engine results. What this essentially means is that to begin with, picking up traffic can be slow.

By getting a PPC ad out there, however, you can put your business right in front of all relevant searches, getting your business name and branding out there for people to see. The more quickly you begin picking up pace with your web traffic, the more likely Google and other search engines will be to rank your pages well in the future.

Homogenous products and services
Next up, you should pay particular attention to PPC advertising if you are operating in a highly competitive industry, with similar or the same product or service offered from a very wide range of suppliers. If this sounds like your industry, then consider how PPC ads might make you stand out from the crowd.



Website development with an SEO specialist

Posted on February 11, 2017 by John

Having an SEO specialist develop your website usually means one of two things, design or redesign, and this post will be dedicated to both; website design for a new website, as well as tips for redeveloping an existing site.

The main role of website development for a new site is to build a foundation for a great website. The implication of this is that your website is never truly finished and though this is obvious in certain respects, such as the need to add new content, you will also need to redevelop your site in other ways over time. Both to stop it from ageing and to keep up with recent steps in technology. Imagine a website built in the nineties compared to what we’re used to now.

The foundation of your website development needs to include all of the following, as well as the supporting architecture in place to continue to grow the site. You will firstly need to decide on how your website is going to look, as well as the overall format and blueprint of the site. This task will be unique to all websites, though you can look for guides and general shapes for inspiration from other sites, particularly those operating in your same industry.

The website will also, naturally, need content for all of the pages being built. You can, of course, create the content yourself, or otherwise, invest in a copywriter if more appropriate for your site. This is where another fundamental element of SEO enters, keywords.

Keyword research is all about finding the most appropriate terminology to use for your content in order for the search engine to effectively relate that content to the more common searches entered by users. If you can do these few simple things: designing your site, creating quality content, and using appropriate keywords; your website’s foundation is solid.

Over time you will want to build from the base of your website, once you know that it is functioning well at a simple level. Where you build from your foundations is up to you, however, we recommend doing a thorough survey of your website, and prioritising the areas in which your site is weak.