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5 New Top SEO Tips to consider

Posted on August 19, 2017 by John

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Welcome to our weekly SEO blog post. Here we’ll be taking a look at 5 up-to-date top SEO tips. All these tips are simple to understand and can be implemented quickly and easily by any website. So without further ado…

  1. Clean Website Design

Our first top SEO tip is all about the way that your website looks and works. Though it may be tempting to design a super bright and flashy website, here are the reasons that you shouldn’t. Firstly, the more unnecessary elements that you have filling up your website, the more slowly it will run. Secondly, you will have even more drastic effects when viewed on a mobile device. Thirdly, it distracts the reader from your actual content. Instead, focus on building a functional, minimal website, that reflects your branding well.

  1. Build a Blog

A blog is a fantastic way to add something new to your website, and best of all it’s filled with keyword rich content. Blog posts not only attract new visitors but also offer invaluable data to the search engine, having a positive effect on your search engine ranking. Blogs are also fairly simple to manage and maintain, as well as cost-effective.

  1. Quality Content

You should always keep in mind that the content on your website is the most valuable tool at your disposal. If the content on your site is inferior to the competition then you can’t expect to grow and develop. SEO experts can assist with web content in many ways, including content creation, keyword research, backlinks, and more.

  1. Use Responsive Design

Responsive design means building a website that can respond to different screen sizes by scaling itself appropriately. This allows one single web design to work across platforms and devices and is absolutely essential to compete online today.

  1. Subtle Keywords

Last but not least, when placing keywords in content today it’s important to be a little more subtle. The search engine is wise to keyword stuffing, and a more nuanced approach will pay dividends in the long-run.

How Can an SEO Specialist re-build your site?

Posted on August 14, 2017 by John

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This post is dedicated to explaining how an SEO specialist can work with you to rebuild your business website. A successful rebuild will aim at making your website more functional, with effective content, backed up with extensive SEO techniques, but we will work with each of our clients to establish an appropriate plan based on your individual needs.

An SEO specialist can redesign your website to make it more effective and user-friendly, or simply to give it a facelift. Our web developers are experts at designing and creating fantastic responsive websites to work on any device. With over half of all browsing now done on mobile devices and tablets, you cannot overestimate the importance of having a functional mobile website.

Our experts can also offer assistance with the content on your website. From editing to content creation we can work with you to create custom content for your web pages or blog pages that target the audience that you’re looking for. We will also carry out extensive keyword research to develop short and long-tail keywords and phrases to be used around your website, including in titles, meta-descriptions, and more.

Organic SEO marketing can also include building effective backlinks within your content. Backlinks (links to other websites or pages) help to connect your content with other relevant information on the web. Though it might seem counter-intuitive to direct your reader to another website, they will appreciate you offering the expertise of another related page, and this can be done to compliment your site, rather than to boost your competition.

We can develop custom blog creation for your website including regularly scheduling content for your blog. Blogs work wonders both as SEO tools, helping search engine bots and crawlers to understand your web content, but also as a great space to offer additional content to your audience, and to attract a new audience.

Hiring SEO Specialists for Small Business Development

Posted on August 9, 2017 by John

 

We dedicate this post to looking at the different ways that SEO specialists can work with small businesses to develop online. We’ll be explaining some of the main approaches to search engine optimisation, and how they can benefit your website. These include but are not limited to web design, keyword research, custom blog creation, and more.

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Website Design
This is one of the first things that people think of with SEO. It will also largely determine the first impression that visitors to your website have. Each website has its own personality, and so there is no fixed way that you should build your website, though there are some basic principles to work around.

Unless bright colours are essential to your brand, try to tone things down with tonal colours, or black and white design. This is because loud website designs can be off-putting, but also that it might distract from what’s important on the page. Other than a simplistic design, you should be sure to make good use of branding, and also that your site is functional.

Mobile Website Design
Related to the last point, it is also essential that you have an attractive and functional mobile website. Nowadays we usually design a single responsive website that functions relative to the screen size using it, meaning that your mobile site can essentially remain the same as your standard website, but be sure that all your buttons, icons, and menus are easy to use on a small touch screen device.

Keyword Research
Keyword research involves using web developer tools like Google Adwords to find the most appropriate keywords and terminology to use on each of your web pages for SEO uses and to better connect with your audience.

Custom Blog Creation
A blog is a fantastic way to offer extra content for your visitors, as well as for attracting new ones. Blog posts can also be invaluable SEO tools when used properly.

Custom Blog Creation to Boost Traffic

Posted on August 4, 2017 by John

 

Whether you already have a blog for your website that you’d like to improve, or you aren’t yet using a blog, this post is all about how you can make the most of custom blog creation to boost traffic for your website.

Custom blog creation can have a fantastic effect on your traffic simply because of the information that it offers your customers or readers. In fact, you should never underestimate the benefit that offering quality content will have on your site. Even if only a few of your blog posts pickup substantial traffic, you can rely on this converting at least some blog visitors to your main website as potential customers.

web-page-2226631_1920Over time you’ll have built up a large library of backdated blog posts, all filled with keyword rich content. Another key characteristic of your blog posts is that they are likely to address more specialised or technical concerns in more depth than on your website. These topics will all remain active over time, and eventually, you’ll have covered a whole range of different interests ready in waiting for a reading.

But there is one additional benefit of blogging that many websites don’t consider and this is the SEO potential of blog posts. Each blog post can have a meta title, description, and tags that help the search engine to contextualise your content within the wider scope of the web. All this additional data will also help their bots and crawlers to establish what your site is all about.

With proper management, all of your blog posts can be filled with relevant keywords. These not only grab the attention of your target audience but also the search engine. The combination of quality content, keyword research, and attention to detail with SEO is a guaranteed short and long-term benefit for your website’s search rankings and web traffic.

How to Utilise Custom Blog Creation

Posted on July 30, 2017 by John

 

Custom blog creation is a great way of adding an extra dimension to your website, though many online businesses don’t know that they can also be used as a unique search engine optimisation tool. There are many benefits of running a blog on your business website, plus they’re incredibly low cost to run and maintain, in this post we’ll be looking at two main ways to make the most of your blog.

First and foremost you should keep in mind that your blog is there for your audience/customer. You should think of your blog as space for all the content that didn’t quite make it onto your static web pages, as well as for promotions, specialist info and advice, and whatever else works for your business.

You can write 5 or 6 posts occasionally and spread them out by scheduling them to post once every ten days or so, meaning that they won’t even necessarily take up much time. Or alternatively, hire a professional copywriter to provide the content for you.

StockSnap_IVY2VG1MADOver time you’ll have built up a large archive of interesting and informative posts. What’s more, these posts will likely be concerned with more niche interests, and specialist topics than those for your general audience on your main web pages, this is because the audience most likely to follow your blog is likely to be your most passionate followers.

By establishing yourself as an expert online you will benefit from positive publicity, especially by word of mouth, reviews, and from social media. Each of your blog posts will in time begin to pick up more and more views, and of these, a proportion will either become repeat visitors or customers.

The second main way in which blogging can work for your business is as an SEO tool. By ensuring that you take care of the back-end development of your blog, including meta-titles, tags, meta descriptions and so on, you will also be offering valuable data to the search engine, boosting your ranking.

Beating Bigger Rivals with PPC Management

Posted on July 25, 2017 by John

 

In this week’s post, we’ll be taking a look at how PPC Management works, and how you can use it to beat bigger rival companies to the top of search results. Before we go any further, though, what is PPC Management?

PPC MARKETING
PPC stands for Pay Per Click and refers to a form of online marketing. Whenever you make a search on Google you are likely to see a certain number of sponsored ads, and these are the form that PPC adverts take.

Just as the search engine indexes and ranks websites and pages in order of relevance whenever you make a given search, they also do the same basic things with sponsored pages.
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The main benefit of these adverts is that they project your content right to the very top of the search results, even before those of your largest rivals, who have often invested the most in developing search engine optimisation.

These ads are also cost-effective, and you are completely in control of your budget. The name pay per click is taking from the fact that you only pay for each real click of a visitor entering your site via the ad, rather than paying weekly, or monthly.

PPC MANAGEMENT
PPC Management involves designing, creating, and managing your PPC campaign. Your PPC manager will use keyword tools to decide how to target the right audience for you. Once the adverts are live your manager will analyse how well each of your adverts is performing, editing weaker ones.

Your PPC manager will be responsible for ensuring that your campaign comes in at a budget and will aim to cut costs where possible. They can use techniques to attract high volumes or to target specific long-tail searches that represent a higher probability of sales conversions, depending on what the client wishes to prioritise.

Get your website noticed with PPC Management

Posted on July 20, 2017 by John

 

We work with all of our clients in order to design a custom service. Effective PPC Management is all about having an extensive understanding of the business, and which audience it needs to target to bring it to the next level.

But first of all, for those of you who might not know, PPC or Pay Per Click is a unique form of online marketing. PPC ads utilise the search engine to place your content right in front of potential customers/readers. These adverts take the form of “sponsored ads” or “sponsored links” when you search for something using Google or other search engines. Something you may have come across before.

seo-1996405_1920There are many large benefits of using PPC marketing. But the most obvious is the way that the search engine places the content directly at the top of the search results for relevant user searches. Also, as the name suggests, you only pay for each click that enters your website, rather than paying weekly or monthly. To some extent, the fixed prices guarantee at least some level of success.

The short spike in visitors that you will receive with even a very short advertising campaign can build your audience base long-term with all repeat visitors, and also has a positive effect on your search engine ranking and overall SEO efforts.

A PPC Manager is the expert who will be responsible for designing your campaign adverts. They will also be in charge of managing the campaign in order to maximise results and to reduce your overall spend/budget. Your PPC Manager will carry out extensive research for keywords that suit your business niche, and get you noticed not only by more people but by the right ones.

By narrowing down the right audience to target for your business you’ll also learn more about who your core customer is, something that you can take into account in the future. The overall aim of PPC management is to provide a substantial short-term boost in traffic and sales, but also to help in building a long-term following.

Mobile website design for beginners

Posted on July 15, 2017 by Inna Blitshtein

Welcome to our weekly SEO blog post. This week we will be taken an in depth look at mobile website design, and especially how you should approach it as a beginner. We’ll be covering everything you need to know before building your mobile site, as well as highlighting a few key focus areas.

First of all, what is the purpose of mobile website design?

As you probably know, browsing the web has now become the basic standard of all mobile devices, and this has transformed the way that we use the web with over 50% of all browsing now happening over tablet and mobiles. Mobile website design, is short, is the solution to creating websites which function properly on these devices.

You need to consider all of the ways that a mobile experience is different to browsing using a desktop PC, and to ensure that the experience isn’t affected when used with a mobile. One of the first things you should consider is page size.

Mobile web pages have considerably less space than most desktop monitors, and this means you’ll need to format all content so that it can be easily read using a smaller screen. The way that responsive design works means that this is easier than you might expect, but you should consider images and other media on your pages.

Another major difference between browsing with a mobile device compared to a desktop PC is that Internet connection is far less reliable when you’re on the move. What this means is that speed becomes more relevant when designing for mobile.

In order to speed your site up, your developer can ensure that all coding is a elegant and error free as possible. You should also consider removing any elements which slow your website down, and this can include a heavy use of high resolution images, as well as videos, and other heavy elements of your design.

Perhaps the best way of improving the running speed of your site, though, is to focus in general on developing your website to be as simple as possible. Otherwise long loading speeds are likely to turn away frustrated visitors.

Tips for Responsive Mobile Website Design

Posted on July 10, 2017 by Inna Blitshtein

Here we’ll be taking a thorough and comprehensive look at responsive mobile website design, what it does, why it’s important, and how you can make the most of it as part of your SEO strategy.

First of all, especially for those of you who might be new to the idea of working online, what exactly is responsive mobile website design?

Responsive design is a solution for building websites that work for mobile browsing, and though it wasn’t the first method, it has certainly been hailed as the best method for hosting content for mobile and tablet users.

Responsive design essentially works using a grid system which takes measure of each page from your website, in order to scale it the best way possible relative to a range of different screen sizes. At the dawn of the World Wide Web there wasn’t a need for such a tool, as we weren’t yet browsing the web on our phones, and therefore most users would have relatively similar size screens for their desktop computers.

With the advent of mobile browsing, and increasingly powerful devices, we have seen a huge boom in browsing using mobile and tablet devices, and this is exactly the problem for which responsive design is the solution. With around half of all browsing now being carried out on these devices, it is essential to any website’s success that these visitors can access your site.

Now, when developing responsive design there are a few key elements which must be accounted for, and which weren’t previously all that important. The first thing is speed.

When browsing from a fixed router, internet speeds are usually strong and steady, though this isn’t the case when browsing on the move. As such, there is more of an impetus on designing for speed when using responsive design. It can be extremely frustrating otherwise if pages take minutes at a time to load.

The other main concern unique to responsive design is the need to be a little more space conscious. As many of your readers will view your content using small mobile phone screens, you need to be aware of this when formatting your content to ensure that it’s clear and readable.

 

SEO Organic Coding from DCM

Posted on July 5, 2017 by admin_chr

“You demand transparent organic foods for your body. Now demand transparent organic coding for your website.” Dot Com Media From Thousand Oaks, Ca.

 

The word “organic” is everywhere now a days. We are bombarded by it at the supermarket, watching television, at the gym. We are told that organic food, organic ingredients are better. We are highly advised to stay away from anything that is processed and to avoid foods with labels that state “proprietary blends”. Why is this?

The problem with foods and supplements that utilize “proprietary blends” ‎is that we as the consumer have NO idea what is truly in the product we are ingesting. Food, vitamins, medication, sports supplements should ALL list the exact ingredients and nutritional values contained in that specific product. This is the ONLY way we as consumers know what we are putting into our body.

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This makes perfect sense in an organic world. SO WHY when searching for an online marketing agency do you not expect the same transparency. The food you eat, your diet, your body is JUST like your website, your content optimization, your SEO.

Organic SEO now a days requires a significant amount of technical coding and programming. Content and the management and total architecture of that content is more important that ever. HOWEVER the majority of SEO firms out there are NOT tech companies. They do NOT consider or utilize the most up to date tactics. Most woresome of all, the majority of SEO firms use fancy made up marketing terms and list their services in a “proprietary format”. This means you are paying for a service BUT you do NOT know what you are getting for your money. You do NOT know what your SEO firm is doing for you. Proprietary Ingredients and Mass Manufactured foods will destroy your diet and immune system. Proprietary SEO Packages and Mass Produced Over Used SEO tactics will DESTROY your website and your online marketing presence.

DCM as a domestic technology firm offers a TOTAL Transparent Organic Coding Package. We utilize the most advanced forms of coding and programming and combine it with true, tried, and tested, optimization tactics. Our team of technicians stays ahead of technical curve, preforming hours of research weekly and analyzing all areas of analytics to provide our clients with the most effective forms on digital marketing. BEST of all… we are totally transparent.

We LIST every item, every service, every piece of coding and programming we are providing you. That’s right. DCM is all about NO smoke and mirrors. No “proprietary CMS”, no “proprietary services”, NO hidden “ingredients”.

We understand that your business and your financial profitable depends greatly upon YOUR ability to out rank your competition. New clients are few and far between and in order to get those new clients to call YOU instead of your competitors they MUST be able to FIND your website FIRST.

Simply put. DCM provides Organic Coding for an Organic World. There has been a paradigm shift. The search engines are smart, and they are getting smarter daily. Old school “tricks” and black hat tactics DO NOT work anymore. Small SEO firms lack the technical capabilities to provide you the quality coding and website management you need to continuously outrank your competitors monthly.

DCMMoguls.com . Advance Your Coding. Advance Your Website. Advance Your Business. Organic Coding for an Organic World.