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Will PPC management benefit your business?

Posted on February 16, 2017 by

If you’ve found your way to our blog post, then you’re probably thinking about using PPC management for your website. In this post we’ll be covering what PPC ads are and how they work, how a PPC manager affects your campaign, as well as taking a look at which kind of businesses stand to gain the most from utilising PPC marketing.

First things first, PPC stands for pay per click, and this is the name of this particular form of online advertising, since you the advertiser only pay for each real click that comes into your website from your advert. Your advert will appear in Google much like any other page listed given a particular search term, with the difference being that your page will now automatically appear at the top of the results, and it will be tagged as a sponsored ad / page / result.

So who will benefit most from using a PPC advertising platform with a PPC manager?

New businesses
The first sub-group who should take a particular interest in PPC ads are new businesses. Without going into too much depth, when you’re new to the online arena, you’ll have some catching up to do with your rivals before you start seeing your pages listed on the first page of search engine results. What this essentially means is that to begin with, picking up traffic can be slow.

By getting a PPC ad out there, however, you can put your business right in front of all relevant searches, getting your business name and branding out there for people to see. The more quickly you begin picking up pace with your web traffic, the more likely Google and other search engines will be to rank your pages well in the future.

Homogenous products and services
Next up, you should pay particular attention to PPC advertising if you are operating in a highly competitive industry, with similar or the same product or service offered from a very wide range of suppliers. If this sounds like your industry, then consider how PPC ads might make you stand out from the crowd.

Website development with an SEO specialist

Posted on February 11, 2017 by

Having an SEO specialist develop your website usually means one of two things, design or redesign, and this post will be dedicated to both; website design for a new website, as well as tips for redeveloping an existing site.

The main role of website development for a new site is to build a foundation for a great website. The implication of this is that your website is never truly finished and though this is obvious in certain respects, such as the need to add new content, you will also need to redevelop your site in other ways over time. Both to stop it from ageing and to keep up with recent steps in technology. Imagine a website built in the nineties compared to what we’re used to now.

The foundation of your website development needs to include all of the following, as well as the supporting architecture in place to continue to grow the site. You will firstly need to decide on how your website is going to look, as well as the overall format and blueprint of the site. This task will be unique to all websites, though you can look for guides and general shapes for inspiration from other sites, particularly those operating in your same industry.

The website will also, naturally, need content for all of the pages being built. You can, of course, create the content yourself, or otherwise, invest in a copywriter if more appropriate for your site. This is where another fundamental element of SEO enters, keywords.

Keyword research is all about finding the most appropriate terminology to use for your content in order for the search engine to effectively relate that content to the more common searches entered by users. If you can do these few simple things: designing your site, creating quality content, and using appropriate keywords; your website’s foundation is solid.

Over time you will want to build from the base of your website, once you know that it is functioning well at a simple level. Where you build from your foundations is up to you, however, we recommend doing a thorough survey of your website, and prioritising the areas in which your site is weak.  

Using Custom blog creation effectively for SEO

Posted on February 6, 2017 by

When we usually think of custom blog creation we think of blogging and the short little articles that are usually found on the blogs of innumerable websites. We often forget to think of custom blogs as what they are perhaps most useful for – namely, search engine optimisation.

In order to maximise the benefit of your blog, it is key to have some understanding of how blogging works as an SEO tool, and how you can use that information for running your blog.

First and foremost, your blog is something for your visitors. It is a separated place on your site used for posting information that it is interesting in some way – related to your product, service, or website. It can be a place to offer information that isn’t necessary to the main pages of your site, but which might no less be interesting to a small sub-group of your audience, and most likely it will be the most enthusiastic supporters.

A custom blog is also a fantastic way of finding new visitors, and especially for appealing to the audience base of your competition and rivals. If a visitor who usually uses one of your rivals websites for information, goods, services, or whatever, but are unable to find some specific information on the site, they will take to the search engine. This means that if you try to cover as many relevant topics as possible in your blog, and you set them with catchy and relevant titles, you will eventually begin to draw in a growing audience from outside.

Another way that your blog will function as an SEO tool is by offering regular new material, demonstrating that your site is active and growing. To make the most of your blog posts, however, it is essential that you make the most of the SEO relevant features within the back-end of your blog. When entering blog posts, you’ll be able to set titles and descriptions that will be featured on the search engine as the link to your site. These features are important, and it is crucial that you make concise use of keywords throughout.

A Few Free Top SEO Tools

Posted on February 1, 2017 by

The importance of SEO cannot be denied given this is how all search engines are ranking your website. However, the tools that are used in SEO are just as important as the end result. For those who are trying to make sure that their website is at the top, then these top SEO tools are going to be those in which they should consider.

Find a Topic
One of the key ways of succeeding with SEO is to have content written on the site that is keyword rich and relevant to your industry. However, for those who have blogs, finding topics can be difficult. Hubspot has a great blog topic generator that is beginning to top the list of the top SEO tools that websites are using. It is simple to use, as you enter the keywords you want to use, and blog topics are generated randomly. This gives you the ability to focus on the content to deliver and ensure this is going to be keyword friendly.

Checking the Stats of a Web Page
This is an important job to do. When you utilize one of the tools out there for this, you cannot only check for the keyword on these pages, but you can also check the meta descriptions and the like for the keyword. This is what search engines are looking at, thus these tools can be a great benefit to your website. Many professionals are utilizing SEOQuake, an extension on Google Chrome that will check these webpages, as you desire.

Location, Location, Location
A website is most often a global website. Meaning that if your website is not being seen in other countries, it could result in search engines ranking your SEO lower. Zenmate is one of those tools that allows you to see how your website is performing in other countries other than where you live. For those who want to reach a global level, this can give them some idea of whether they need to adjust keyword usage or utilize other top SEO methods to rank in this new country as well.

In the end, check out all the tools that are out there. Everyone finds that they have favorites, and if you want your website to truly rank, then you can use these tools to do just that.

Gaining a unique perspective on PPC management

Posted on January 26, 2017 by

In this post, we want to discuss the subject of PPC (pay per click) marketing as a means of building business for your website, as well as the role that PPC management can play in improving the efficiency of your campaign.

Firstly, for those who might not know, PPC adverts are those “sponsored ads” that often appear at the top of search results on many search engines, including Google and BING. There are several distinctive characteristics of PPC ads, firstly they are unique insofar as you only pay for your advert for each time a visitor clicks your link onto one of your web pages. You also have the freedom to adjust your ads and to turn them off at any time you decide too, with no lengthy contracts.

Perhaps the main reason that people use PPC ads, though, is that they are extremely effective at placing your content right before the eyes of your audience, increasing your incoming traffic without needing to change anything within your site. PPC ads are invaluable to companies operating in certain industries, with crowded competition, as well as offering new websites a head start and getting their name out there.

The PPC managers role will effectively be to fine-tune and upgrade your PPC campaign in whichever way suits you. They can be tasked with targeting your ad toward as much traffic as possible, or by directing it to visitors more likely to make purchases. You can focus on trying to reduce the cost of your ads or prioritise results over cost. In many cases, you may be paying for a particularly popular keyword in your ad, where a far less costly alternative would work 90% as well. All of these things and more fall under the dominion of your PPC manager.

A quick note before we finish. Although PPC ads are an extremely effective way of advertising, be sure to remember that once the visitor clicks onto your web page, and you pay for the ad, it’s all down to you from there to keep your visitor interested. What this basically means is that regardless of how much time and money you spend advertising your page, you need the content to support the traffic once it arrives.

Mobile website design principles

Posted on January 21, 2017 by

Though, in many respects, developing a mobile website design is much like designing any other website, there are still some significant differences. You have different priorities to focus on with mobile design because of the inherent differences between using a mobile device compared to a PC or laptop.

One key example is speed. Whereas we can rely on our home internet to provide a steady connection, on the go using a mobile device things are less simple, and it isn’t rare to experience bad signal. As such, when designing for mobile it is essential that you streamline your site as much as you possibly can. Keep media to a minimum, and be sure to remove any elements which slow your site down.

Another notable difference with browsing on a mobile device is the small screen size. Every element of your site must be catered to screen size including font, the size of buttons, as well as figuring out how to format each page of your site. One neat feature that offers more space for your content is hidden menus, and we definitely recommend checking them out.

You also need to ensure that your site is finger friendly, with everything from scrolling, to increasing the size of menu tabs and all features on the site that need to be clicked. Consider using larger icons, and for navigating page to page, maybe try using horizontal left to right scrolling over a conventional top to bottom page layout.

Navigation is also particularly important for mobile design. The smaller screen size and use of hands rather than a mouse cursor mean that a well-designed site should be super simplistic and easy to move from page to page. Be sure to feature large and clearly visible home icons throughout your site, and ensure that the layout of your pages is logical.

Though these features are certainly no less important for any kind of website, they stand out as make or break issues for many mobile sites especially. With the design and appearance, you should retain consistency with your normal website for a clear and recognisable brand identity.

5 essentials of mobile website design

Posted on January 16, 2017 by

We’ve broken mobile website design down into 5 simple essential goals. Despite their simplicity, however, very few mobile websites ever get near achieving these goals, and if you can get your head around them from the very start you’ll have a huge headstart on your competition.  

We decided to put speed first, mainly since so few sites seem to give enough focus to page load times. There are a few key essential principles to keeping your website running smoothly, the most important of which is to try to keep all unnecessary elements to a minimal. Any videos or sound files which automatically run will not only dramatically reduce the speed of your website, but they’ll also frustrate mobile users who might be on the train or another public place.  

You should also make sure that the design of your website makes for a pleasant appearance. Opt for simplicity over a flashy design, and give the focus of your page to the content on your page, not the design or menus around it. You can also improve the visual appeal of your website by designing your mobile site almost as if it were an app.  

Regardless of what platform is being used, remember that the content in your site is why everything else exists, so always remember to put your content first.

When using a mobile device more than ever, it needs to be clear and straight-forward to navigate your website. Already dealing with slower loading times, your audience might well get frustrated and leave if they cannot find their way around the site.

Finger Friendly
Last but certainly not least, a mobile website needs to be finger friendly. First off this means making menus, tabs, and any icons that need to be clicked, big enough to be… clicked. It also means limiting the work that needs to be done to navigate the site. Consider laying your mobile site out so that visitors scroll from slide to slide from left to right just like with a book, rather than scrolling up and down as with a conventional website.

A top SEO checklist for new websites

Posted on January 11, 2017 by

If you are building a new website from scratch then there are a few key top SEO steps you can take that can give you a major boost from the very beginning. There are also ways that you can save yourself money in the long-term by making the right investments when building your site.

Responsive Design
The number one thing that I think applies to all websites, and which makes the most difference of all for new websites is responsive design. Responsive design means building a website – usually using a grid based system which scales up and down depending on screen size – which can function perfectly regardless of what type of device is viewing the page. This means that your audience is open not only to those browsing on PCs or laptops but also those using mobile phones and tablets.

Custom Blog Creation
Having a blog for your site is a fantastically cost-effective way to increase web traffic, and it is never relatively as effective as when your site first goes live. A custom blog offers regular posts to your audience, offering content which goes beyond that on your main website. Using a custom blog allows you to pick up a following, to demonstrate your expertise to your audience, and to make big increases in your web traffic. Each blog post you write, and they can be just a hundred words or so if you like, answers a new question that someone is eventually going to search online.

Website Back-End
Though the back-end of your website isn’t necessarily a top priority when you first build a website, and for this reason few people bother to learn anything about it, understanding it is far less complicated when your website is smaller and more simple in design. As your website develops, so will its complexity, and if you never get round to learning about how the backend of your website can be used, then you won’t be enjoying the advantages of it.

The main thing to focus on initially is to organise your content effectively using keywords and by categorising blog posts and other content where necessary. Finally, when your website is displayed on a search engine, what is shown is referred to as the meta title and meta description of each page, so be sure to work on these and utilise keywords within them.

Expert SEO advice for refurbishing an aging website

Posted on January 6, 2017 by

The ever-evolving nature of the internet means that just as if you owned a shop for a number of years, eventually, your website is going to need a few touch ups, here and there. The more basic way to achieve this would simply be to make important updates such as responsive design and to occasionally redevelop the appearance to keep it looking up to date.

If, however, you are looking for expert SEO tips to take your website to the next level, please keep reading.

The first thing that you need to do in the case of a website refurbishment is to make a personal survey of all of the problems that you can find with you website. Take note of all of the weaknesses that you would like your update to address, and also ask your SEO expert what he or she thinks you should prioritise in order to plan effectively ahead.

Another fantastic tip for website development is to look to your rivals. Make a list of all of the keywords that you use or which you hope your site to be ranked with by Google. Then, search those terms in the engine and survey the websites which are found at the top. What do the pages on the first page of search results have in common, and in what ways can you take inspiration from these sites for your own?

One area of redevelopment that is so often left as an afterthought is the quality of the content. If your website is going to perform in the short term, let alone beyond that, the quality of the content must be so engaging that a reader would be eager to return to read or view something else that you might offer in the future. If the average viewer of your website never returns again, the site is doomed to stagnate. If, however, you can build a loyal audience following, then you’re bound to find success in the long-term.

Finally, don’t be afraid to give your website a little facelift every now and then. Though each website will have a specific style relevant to its’ audience and so on, neutral colour schemes and simple design is generally recommended for all websites, big or small.