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Top tips from SEO specialists

Posted on June 25, 2017 by Inna Blitshtein

In this week’s post we’ll be taking a look at some top tips that seem to come up time and time again when speaking to SEO specialists. It doesn’t matter if you’re new to SEO and doing business online or if you have a long established online business, and while the rules of SEO are known to change over time, these tips are all well grounded and universal.

First of all when developing your website, try to keep design as simple as possible, while creating an attractive and functional space. There are a number of reasons that make simple design preferable, and these include keeping your website speed as fast as possible.

Other good reasons to consider keeping design simple relate to your audience’s experience of your site. A bright and flashy design can distract from the main content on your page, and can also appear a little tacky. Alternatively, let your content do the talking by utilising a clean and simple design.

Our second SEO tip, while on the subject of design, is to ensure that your site is using responsive design. Responsive design is all about building a website that is compatible with mobile devices, opening you up to potentially double the audience size.

The way that responsive design works is actually very simple and elegant, even if the math and coding involved isn’t. It works by scaling the design of your website using a grid, allowing your design to scale up and down according to the screen size it is viewed with. This allows the same quality of experience for the visitor whether they’re browsing from a desktop computer, or with a tablet or mobile device.

Our next recommendation for SEO is also one of the oldest and most tried and tested forms of SEO. That’s right, content! Although content can’t strictly speaking be considered as an SEO method, because it is also the main purpose of your website, but this doesn’t mean it can’t be used to advance your search engine optimisation.

One of the best ways of optimising your content is to use keyword research in order to determine how you phrase your content, titles, meta descriptions, and so on.



Posted on June 20, 2017 by Inna Blitshtein

 

When developing or redeveloping your website it’s likely that you’ll consider hiring an SEO specialist. Your SEO expert will be responsible for everything concerning your website, or can focus on one particular area.

In this post we’ll be taking a look at several key jobs that you should consider when hiring an SEO professional.

The first thing that most people think about regarding search engine optimisation is website design. This includes the structure and format of your site, as well as the appearance. The best general advice for web design is to keep things simple while maintaining a strong and consistent use of branding throughout the site, including colour schemes.

Another key element of design to mention here is responsive design. Responsive website concerns building your site for use on mobile and tablet devices, and with so much daily traffic now using mobile devices, this has become an essential for online success. A responsive design basically works by scaling your website using a grid system which it is then able to scale up or down depending on the size of the screen.

A lesser used but none the less very effective method of SEO that your specialist can assist with is custom blog creation. Using a blog on your website will help you appeal to a wider audience, while also making your website more active to a search engine, improving your website’s ranking.

Though in many cases the business owner should be integral to the website’s content, you need not panic if writing isn’t your strong suit. SEO experts will be able to assist with content creation covering high quality content, as well as keyword research and application. After all, when it comes down to it the content you offer your visitors is what your website is all about.

Last but not least, investment in SEO specialists can be used to develop a strong and sustainable PPC advert campaign under their management. PPC ads are a fantastic way to boost your traffic and sales in the short-term, and with proper management this can soon become an excellent long-term SEO method.



Custom blog creation for SEO

Posted on June 15, 2017 by Inna Blitshtein

Whether you never bothered to build a blog, or if have one sitting sadly inactive on your domain, this post is all about how you can utilise custom blog creation as part of your broad SEO strategy. So many people don’t think of a blog as a means toward SEO, however this simply is not the case, and by getting in on the action you’ll take one step ahead of the competition that doesn’t.

First of all, there are two main ways that custom blog creation works as an SEO tool. The first involves SEO and the search engine directly, while the second does so indirectly.

One of the ways that Google and other search engines are able to offer millions of relevant web results whenever a search is entered is with the use of bots and crawlers. These robots move around the web from page to page analysing the content, and contextualising the all websites on the internet.

What this means in terms of blogging, is that the more content you have on your website, the better the search engine will understand what your site is all about, and the more likely it is to list your page when a relevant search term is entered. The search engine registers all kinds of data regarding your site and one of those is how regularly you post new content, again, this is something that you can take advantage of by writing and scheduling regular posts on your blog.

Now the second, more indirect means of using your blog as an SEO tool is related to the traffic visiting your site. Just as a more active website registers well with the search engine, so does having high levels of traffic.

By using your blog as a part of your strategy to encourage high volumes of traffic into your site, you will also inadvertently be improving your ranking with the search engine simply by hosting more visitors, in turn making the search more likely to recommend you to more, and so on. In this way you create a positive cycle of improving your SEO, while appealing to more customers, and so on.

 



Making the most of Custom Blog Creation

Posted on June 10, 2017 by Inna Blitshtein

Though custom blog creation is rarely hailed as the new hot topic in SEO, it none the less offers an affordable SEO method – open to all websites, one that is easy to manage in the short and long-term, and which can even be managed by yourself at home without any specialist SEO knowledge. So what are the perks of custom blog creation, and how can you start making the most of them?

First of all, a blog is a discrete section of your website which is within your site, yet, essentially, kind of separate. Many sites will have blogs, perhaps even most, even if you rarely pay them any heed. A blog will usually be entered with the simple click of a button, usually labelled blog, in the menu of a website.

Your blog is the perfect place to offer additional information that seemed too in-depth for your main webpages, while offering additional specialist info to your visitors. You can even run competitions to drum up buzz, if that works for you. It is also, crucially, one way that you might begin to engage with visitors who usually choose your competition over you.

Now, there are two main ways that a blog will work for you and your website. Firstly, as an invaluable SEO tool (we’ll come back to this, and secondly by appealing to a new audience.

The nature of blog posts means that they are usually very short, concise, bite sized nuggets of information. This means that you can post a dozen a month or more, easily, and over time this will fill up an archive of blog posts, each with its own hook dangling in the lake of the world wide web.

Each time that you write a blog post on a particular subject, that link is eventually going to be stumbled on by a user who, having entered the particular search, is likely to be thrilled to have found a response to their specialist concern, and therefore likely to return, viewing you as an expert in your field.

Finally, custom blogs work as an SEO tool for two key reasons. Firstly, regularly scheduled posts show the search engine that you are active. And secondly, because the more content you post, the better the search engine will understand your content, and the more likely it is to recommend it.

 



Advanced PPC Management Techniques

Posted on June 5, 2017 by Inna Blitshtein

In this post we’ll be taking a look at more advanced PPC management techniques for those of you who think you have a decent grasp of the basics and are looking to spice up your PPC game. We have covered the basics of PPC elsewhere in the blog, but for those of you stumbling into your first blog post, we’ll briefly cover these again.

PPC stands for Pay Per Click, and a PPC advert is one of those sponsored links you find at the top or on the right-hand margin of Google searches, usually called a “sponsored link”. These ads are hosted by the search engine, Google for example, and paid for by the website owner to promote and advertise their goods, services, and site. As far as marketing is concerned, PPC ads are pretty much unparalleled as an online marketing tool, and getting it right can have a huge impact on your online success.

Once you have selected same keywords to use for your initial ads, having used adwords or some other keyword research tool, you’ll come to a point where you want to edit your ads (or have your ads edited). The most simple way of doing this is to combine some research into your demographics with trial and error, maintaining your ads that perform well while editing those which do not.

There are other important elements to consider, however. It will often be the case that the ads which perform the best, and which you are least likely to change, are also the most expensive. These will be the top recommendations that your ad-word tool recommended, and they will also correspond with the most common searches entered into search engines.

The higher price for these ads is unavoidable, and in many cases worthwhile, though there are more advanced PPC methods to lower costs without compromising on performance. More advanced research, and a deeper understanding of your audience can actually allow you to target visitors who are either: near to the point of purchase, meaning they’re ready to part with some cash, or otherwise by casting a wide net to encourage simply the greatest influx of visitors possible.



PPC management: The Basics

Posted on May 31, 2017 by Inna Blitshtein

 

PPC (or pay per click) advertising is a unique online method of marketing or advertising between a website and a search engine like Google. PPC management is the method of managing your PPC ads, usually the role of your web developer or SEO expert, in order to hone in the effectiveness of your ads, to save money, and a range of other invaluable services. But first of all, let’s take a better look at pay per click ads.

A pay per click advert is one hosted by a search engine on the behalf of a client’s website. The adverts are displayed as a “sponsored ad” or “suggestion” depending on the search engine used. By this point hopefully the jargon effect is melting away and you know exactly what we’re talking about when we say PPC adverts, it’s those sponsored links that appear usually on the right hand margin or at the top of search results, immediately attracting your attention.

PPC ads are a fantastic method of advertising, unique to the web. The benefits of a PPC ad includes that – as the name suggests – you will only pay for a PPC ad for each click you receive, this being one visitor entering your site. Other perks include the credit users will give your website, knowing that Google wouldn’t have recommended it if it wasn’t relevant.

Onto PPC management, then. Your PPC manager, whether that is yourself or a hired expert, will be responsible for setting up your adverts, and editing them in order to maximise returns, in other words to get the most bang for your buck! A PPC advert will be focussed around a particular keyword, whether this is Down-town LA Pizza, or budget lawnmowers, this will be the main hook of your advert, and so you have to choose the perfect one (or many when placing adverts using multiple keywords.)  

You will initially determine your keywords based on research for relevant keywords, under demographics relevant to you. From this point on your PPC management will largely be a matter of educated trial and error. Keeping those keywords that are working well, and changing those which are not performing until you reach results that you’re happy with.



Qualities to look for in hiring the best SEO Specialist

Posted on May 26, 2017 by Inna Blitshtein

Every business, which relies on the web for marketing, needs to have proper SEO specialists to work further in making the website more visible in search engines such as Google, Yahoo, and Bing. SEO specialists have the task of focusing on things related to marketing, customer engagement, and conversion rates. The best SEO Specialist should have a background in programming as well as technical optimization. Websites should be optimized in terms of its functionality; this includes good speed, easy navigational structure, and any conflicts or errors that may be hindering the success of the site. This can be achieved if the best SEO specialist is hired for the organizing the website design, quality, and content. The aim of the SEO specialist it is to have a good end result that will be saleable to clients. These websites should possess strong engine placement and increased organic traffic.

SEO specialists can be most effective if they are knowledge and/or have skill on key concepts such as in-depth keyword research, back links, and function of WordPress, local search exposure, traffic, and analytics. Companies should make sure that hired specialists have extensive experience with design, writing, or advertising, and should also know how to develop a strong call to action. They should also have an in-depth understanding of what their competitors can offer and be patient enough to conduct split-testing on similar pages to display a perfect website.

An SEO specialist should be knowledgeable in writing a great content which is geared towards ideal customers. They should be able to create a website which displays photos and graphics to attract more attention in a short notice. Aside from the visual impact, business websites should contain keywords that are properly embedded in the program. Back links should also redirect visitors to reputable websites and sources. SEO specialists must maintain a content page which is authoritative and contain citations that strengthen the business’ popularity.

The following are key traits and qualities of the best SEO specialists:

  • Problem solver and decision maker – SEO specialists should function as the main organizer of the website. They must possess the ability to prioritize and develop relevant and engaging content. The best SEO specialists should solve issues in the website to maintain a good content page for visitors.
  • Have proper eye for details – The best SEO specialist must place increasing value on quality content and gives importance to keyword and phrases that drive traffic to the website
  • Keen to work on improvements – They should always move towards improving the functionality of the website and resolve and issues with it.
  • Possess flexible qualities – SEO specialists should not have limited expertise, they should have proper background with SEO copy writing and have the ability to serve a liaison between various departments

SEO specialists that should be hired must possess these qualities to build a website that could further translate to sales and popularity. The best SEO specialists are the key to driving the website to the top of the search engine, therefore, companies should be very keen to pick their own specialized workers.



Best designs and tips for effective custom blog creation

Posted on May 21, 2017 by Inna Blitshtein

Creating a custom blog is an important part of the business because it boosts the creative workspace of the particular companies. A professional and comprehensive website is important for almost every business owned because these blogs are specifically written for a certain purpose.

Custom blog creation translates to further popularity and at some point may even drive positive sales and trade.Advertisements and content presented in these blogs are essential to business development in the digital space and to create an effective custom blog which can contribute well to business, website developers can follow these tips:


  • Have a clear goal – Each website is created with a different purpose. Having a clear goal will enable the business website to focus on a specific goal of presenting the company’s services and products. This will help the website provide useful information and attract potential clients to the business. Having a specific goal or purpose will save the business more time and money
  • Immediately present the purpose in a clear manner – visitors don’t usually spend a lot of time reading through long-winded sentences that don’t state the purpose quickly. Custom blogs should immediately state basic information so that readers may effectively understand the content of the blog
  • Present original content – custom blogs will be more attractive if it presents original and new content. Each company should have their own writer or editor to construct blogs which will essentially showcase the services and products of the business
  • Focus on customer service – website owners should move away from writing a blog content which solely focuses on the company’s products and services. It should also present the benefits that customers and client can get from the company’s service
  • Develop an attractive page – business websites should be competitively beautiful. It should present a simple format with a home page and contact page. The page should include the main page which displays the general overview of services
  • Look for website design inspiration – when creating a first custom blog, website owners should draw inspiration from other established website which they relly like. it is important to make sure that concepts of the inspiration site are not copied but will only serve as a format or outline for the newly designed site.
  • Consider future growth – when planning a business, the future growth should always be the key thing to consider. Website owners must always think about investing in a business which will potentially develop over time
  • Always include a contact form – new custom blogs should be set up with easy contact. There should be a main e-mail, phone or mobile number which may be used by clients to send a message to. A contact information is important so that clients can immediately connect with businesses which they find impressive or attractive
  • Sport a simple layout design – template should be kept clean, elegant, and organized so that it may easily display the content
  • Add valuable images – visual such as images and videos can make the site more eye-catching for viewers. Scouting good images of products and services may translate to sales

Custom blogs don’t merely focus on design; rather it is more concerned about the written content. This information proves to be important as it is the basis of consumers’ trust and that which gauges their understanding of the products and services that are offered.



Importance of Social Bookmarking in Online Marketing and Organization

Posted on May 16, 2017 by Inna Blitshtein

Social bookmarking refers to an online service which allows the users to add, annotate, edit and share bookmarks within the online web. It is used to send links of interesting contents to other people. It manages data, information, and links well because it allows people to save links to the web. Social bookmarking also allows users tag a web page with the web-based tool to be accessed easily on another device. Online bookmarks can be accessed anywhere as long as users have the internet connection and this allows them to manage more items efficiently.

Social bookmarking has been effective in online marketing and organization; it is also efficient for ongoing workloads as bookmarks can be bookmarked can be accessed from several devices as long as the same online account in logged in. Most social bookmarking sites display items based on most popular and recently added data, information, or graphics.

It targets proper organization and easy accessing as it allows users to choose from proper headings, tags, or titles that specifically cater to the things they want to see. Social bookmarking narrows down items that users are looking for. These are sites on which internet users share their web pages, articles, blog posts, images, and videos.

Aside from organization, social bookmarking also moves towards increasing brand awareness. It helps to promote the topics specifically and helps users find the websites that display the articles based on their own interest. It also targets social communication as it connects with other users and recommends articles which may prove to be useful and informative to them.

 

Benefits of Social Bookmarking

  • Organization – allows data and information to be compiled using a user-generated description, tags, titles and categorization
  • Easy website access – social bookmarking can introduce a site to a search engine, therefore promoting the site’s internal page to more users a

Social Bookmarking’s role in the website promotion

  • Quality Traffic – Social bookmarking provides an opportunity to get a lot of new traffic. This boosts the site’s popularity because the topics that are searched are within the site that users are promoting
  • Higher Potential to be seen on search engines
  • Proper tagging attracts more client and visitors as it can easily be accessed and navigated

 

 



How PPC Management leads to better brand and service promotion

Posted on May 11, 2017 by Inna Blitshtein

PPC stands for Pay-Per-Click and it is a marketing and advertising strategy which proves to be accountable and very effective. It benefits both the platform and the advertiser in a very profitable way of reaching new customers. Pay-per-click ads are basically paid search campaigns that aim to target specific markets and demographics. It is basically a model of internet marketing wherein the advertiser pays a certain amount of money for each time that their ads are clicked or visited. It easier terms, pay-per-click is the advertiser’s way of buying visits instead of the traditional way of actually earning it.

Pay-per-click allows the advertisers to bid for an ad placement in a search engine such as Google. It allows clients to pay their way to have their sites placed at the top of the bulk link that appears whenever users search for keywords. Advertisers can also work their way through making their websites a sponsored link, leading to more visits. PPC further increases the popularity of brand and service by publicizing the advertisement through media and search engines. It can effectively work with new businesses that are looking to attract new customers. Businesses should not be concerned about paying a huge amount for PPC when the website already copped a number of customers. PPC works in a fair way which means that ads that are proven to be useful and customer satisfying are giving a reward by paying a smaller amount each click or visit the website. Smaller cost means that the company has the potential to have higher business profits.

Google AdWords is the most popular PPC advertising platform and it is widely used by businesses from across the world. It basically allows advertisers to pay and get top positions on the search engine or appear on relevant partner websites. Google AdWords has the ability to deliver instant traffic and complement existing SEO strategies.

There are several key things to consider when conducting PPC marketing through Google Adwords:

  • Keyword relevance – it is important to understand that more keywords on the site can bring more search matches. Therefore, advertisements should contain as much relevant PPC keywords for it to hit the top on search engine market. It should also consist proper advertisement texts and information that will make it more attractive to internet users and to cop more attention.
  • Landing page quality – aside from the content, the visual aspect of the advertisement should also catch the attention of viewers. The website quality should immediately portray a persuasive look and contain beautiful graphics. It should be easy to explore and navigate for needed information and answers to basic queries.
  • Quality score – this is the rating that the search engine (Google) gives the advertisement. It is measured through the relevance and number of keywords which are listed, the quality of the landing page, as well as the entire functionality of the PPC campaign. The advertisements which will receive the highest scores will have the privilege to enjoy overwhelming search engine publicity for a lower price ad clicks.

The management of the pay-per-click system is a vital way to help the business nourish and to get more customers to know and understand the company’s products and services. The PPC works as a promotional and marketing material that it conducted within the digital world.