Welcome to our weekly SEO blog post. Here we’ll be taking a look at 5 up-to-date top SEO tips. All these tips are simple to understand and can be implemented quickly and easily by any website. So without further ado…
- Clean Website Design
Our first top SEO tip is all about the way that your website looks and works. Though it may be tempting to design a super bright and flashy website, here are the reasons that you shouldn’t. Firstly, the more unnecessary elements that you have filling up your website, the more slowly it will run. Secondly, you will have even more drastic effects when viewed on a mobile device. Thirdly, it distracts the reader from your actual content. Instead, focus on building a functional, minimal website, that reflects your branding well.
- Build a Blog
A blog is a fantastic way to add something new to your website, and best of all it’s filled with keyword rich content. Blog posts not only attract new visitors but also offer invaluable data to the search engine, having a positive effect on your search engine ranking. Blogs are also fairly simple to manage and maintain, as well as cost-effective.
- Quality Content
You should always keep in mind that the content on your website is the most valuable tool at your disposal. If the content on your site is inferior to the competition then you can’t expect to grow and develop. SEO experts can assist with web content in many ways, including content creation, keyword research, backlinks, and more.
- Use Responsive Design
Responsive design means building a website that can respond to different screen sizes by scaling itself appropriately. This allows one single web design to work across platforms and devices and is absolutely essential to compete online today.
- Subtle Keywords
Last but not least, when placing keywords in content today it’s important to be a little more subtle. The search engine is wise to keyword stuffing, and a more nuanced approach will pay dividends in the long-run.
This post is dedicated to explaining how an SEO specialist can work with you to rebuild your business website. A successful rebuild will aim at making your website more functional, with effective content, backed up with extensive SEO techniques, but we will work with each of our clients to establish an appropriate plan based on your individual needs.
An SEO specialist can redesign your website to make it more effective and user-friendly, or simply to give it a facelift. Our web developers are experts at designing and creating fantastic responsive websites to work on any device. With over half of all browsing now done on mobile devices and tablets, you cannot overestimate the importance of having a functional mobile website.
Our experts can also offer assistance with the content on your website. From editing to content creation we can work with you to create custom content for your web pages or blog pages that target the audience that you’re looking for. We will also carry out extensive keyword research to develop short and long-tail keywords and phrases to be used around your website, including in titles, meta-descriptions, and more.
Organic SEO marketing can also include building effective backlinks within your content. Backlinks (links to other websites or pages) help to connect your content with other relevant information on the web. Though it might seem counter-intuitive to direct your reader to another website, they will appreciate you offering the expertise of another related page, and this can be done to compliment your site, rather than to boost your competition.
We can develop custom blog creation for your website including regularly scheduling content for your blog. Blogs work wonders both as SEO tools, helping search engine bots and crawlers to understand your web content, but also as a great space to offer additional content to your audience, and to attract a new audience.
We dedicate this post to looking at the different ways that SEO specialists can work with small businesses to develop online. We’ll be explaining some of the main approaches to search engine optimisation, and how they can benefit your website. These include but are not limited to web design, keyword research, custom blog creation, and more.
This is one of the first things that people think of with SEO. It will also largely determine the first impression that visitors to your website have. Each website has its own personality, and so there is no fixed way that you should build your website, though there are some basic principles to work around.
Unless bright colours are essential to your brand, try to tone things down with tonal colours, or black and white design. This is because loud website designs can be off-putting, but also that it might distract from what’s important on the page. Other than a simplistic design, you should be sure to make good use of branding, and also that your site is functional.
Mobile Website Design
Related to the last point, it is also essential that you have an attractive and functional mobile website. Nowadays we usually design a single responsive website that functions relative to the screen size using it, meaning that your mobile site can essentially remain the same as your standard website, but be sure that all your buttons, icons, and menus are easy to use on a small touch screen device.
Keyword research involves using web developer tools like Google Adwords to find the most appropriate keywords and terminology to use on each of your web pages for SEO uses and to better connect with your audience.
Custom Blog Creation
A blog is a fantastic way to offer extra content for your visitors, as well as for attracting new ones. Blog posts can also be invaluable SEO tools when used properly.
Whether you already have a blog for your website that you’d like to improve, or you aren’t yet using a blog, this post is all about how you can make the most of custom blog creation to boost traffic for your website.
Custom blog creation can have a fantastic effect on your traffic simply because of the information that it offers your customers or readers. In fact, you should never underestimate the benefit that offering quality content will have on your site. Even if only a few of your blog posts pickup substantial traffic, you can rely on this converting at least some blog visitors to your main website as potential customers.
Over time you’ll have built up a large library of backdated blog posts, all filled with keyword rich content. Another key characteristic of your blog posts is that they are likely to address more specialised or technical concerns in more depth than on your website. These topics will all remain active over time, and eventually, you’ll have covered a whole range of different interests ready in waiting for a reading.
But there is one additional benefit of blogging that many websites don’t consider and this is the SEO potential of blog posts. Each blog post can have a meta title, description, and tags that help the search engine to contextualise your content within the wider scope of the web. All this additional data will also help their bots and crawlers to establish what your site is all about.
With proper management, all of your blog posts can be filled with relevant keywords. These not only grab the attention of your target audience but also the search engine. The combination of quality content, keyword research, and attention to detail with SEO is a guaranteed short and long-term benefit for your website’s search rankings and web traffic.
Custom blog creation is a great way of adding an extra dimension to your website, though many online businesses don’t know that they can also be used as a unique search engine optimisation tool. There are many benefits of running a blog on your business website, plus they’re incredibly low cost to run and maintain, in this post we’ll be looking at two main ways to make the most of your blog.
First and foremost you should keep in mind that your blog is there for your audience/customer. You should think of your blog as space for all the content that didn’t quite make it onto your static web pages, as well as for promotions, specialist info and advice, and whatever else works for your business.
You can write 5 or 6 posts occasionally and spread them out by scheduling them to post once every ten days or so, meaning that they won’t even necessarily take up much time. Or alternatively, hire a professional copywriter to provide the content for you.
Over time you’ll have built up a large archive of interesting and informative posts. What’s more, these posts will likely be concerned with more niche interests, and specialist topics than those for your general audience on your main web pages, this is because the audience most likely to follow your blog is likely to be your most passionate followers.
By establishing yourself as an expert online you will benefit from positive publicity, especially by word of mouth, reviews, and from social media. Each of your blog posts will in time begin to pick up more and more views, and of these, a proportion will either become repeat visitors or customers.
The second main way in which blogging can work for your business is as an SEO tool. By ensuring that you take care of the back-end development of your blog, including meta-titles, tags, meta descriptions and so on, you will also be offering valuable data to the search engine, boosting your ranking.
In this week’s post, we’ll be taking a look at how PPC Management works, and how you can use it to beat bigger rival companies to the top of search results. Before we go any further, though, what is PPC Management?
PPC stands for Pay Per Click and refers to a form of online marketing. Whenever you make a search on Google you are likely to see a certain number of sponsored ads, and these are the form that PPC adverts take.
Just as the search engine indexes and ranks websites and pages in order of relevance whenever you make a given search, they also do the same basic things with sponsored pages.
The main benefit of these adverts is that they project your content right to the very top of the search results, even before those of your largest rivals, who have often invested the most in developing search engine optimisation.
These ads are also cost-effective, and you are completely in control of your budget. The name pay per click is taking from the fact that you only pay for each real click of a visitor entering your site via the ad, rather than paying weekly, or monthly.
PPC Management involves designing, creating, and managing your PPC campaign. Your PPC manager will use keyword tools to decide how to target the right audience for you. Once the adverts are live your manager will analyse how well each of your adverts is performing, editing weaker ones.
Your PPC manager will be responsible for ensuring that your campaign comes in at a budget and will aim to cut costs where possible. They can use techniques to attract high volumes or to target specific long-tail searches that represent a higher probability of sales conversions, depending on what the client wishes to prioritise.