Posted on March 27, 2017 by John
In this weeks SEO blog post we want to take a look at some of the benefits to be had from making the most of custom blog creation on your website. Many websites host blogs, though you may not know it, as most of the times blogs are contained within a small tab on your website, within which you may offer rich content that is for whatever reason not relevant to the static pages of your site.
The first big perk of using a custom blog on your website, and which is unique to blogging, is what I like to think of as like having many different entrances. Otherwise, you might think of your blog posts as being like individual fishing lines, with hook, and bait. For every post that you create, you’ll have a precise topic, with particular keywords, and topics. Each of these then become available in the search engine to be found when a willing searcher enters a relevant search term.
By posting regularly, you’ll build up an archive of many of these posts, and each one can take the role of attracting specific customers, or types of customer within your niche.
Perk number two of custom blogging is that it allows you to become an authority within your industry. By creating quality, interesting, entertaining, or informative blogs, people will come to know your website as offering something different from the competition. In time this blog popularity is certain to translate to more web traffic on each page of your website, and also for building revenue.
Last but not least, custom blogging works as a fantastic SEO tool insofar as the search engine will rank you positively for each post you make, especially if you post regularly. In basic terms, the more active your website, the higher it will rank in search engine results. Experience shows that the best way of taking advantage of this element of custom blogging is to write a dozen or so posts at a time, and to schedule them every week or so, so as to have a constant flow of new content.
Posted on March 22, 2017 by John
Before we get into the nitty gritty of PPC management, I would like first to cover the groundwork of PPC, and how it differs from SEO.
Like SEO, PPC adverts are all about increasing website performance. This can be by attracting more traffic, or by targeting paying customers. Unlike SEO, PPC is never about actually improving the functionality of your website, rather PPC is a special form of online advertising that you’re probably already a little bit familiar with.
When you enter a search in any search engine, Google for example, you will often find sponsored links featured above and before finding naturally placed content. These sponsored links are PPC adverts, and there job is to put your content right before the eyes of a mass of web traffic by placing it above all natural SEO rated sites.
Your PPC manager will take up the role of making sure that your PPC ad campaign runs as smoothly and efficiently as possible. There are many different elements that your PPC manager can refine over time, including experimenting with new keywords in your ad, while keeping a close eye on statistics at all times. By trial and error it will be possible over time to both improve how effective your ad is (i.e how much traffic and sales they generate), as well as reducing the cost per click of each ad.
Among the strengths of PPC advertising, we have the transparent cost of the adverts, plus you are able to cancel and change your adverts immediately if you decide to. Perhaps the main advantage, though, will be that your content gets moved into the fast stream, and accelerates past the competition to the very top of search results. In other words, your content will be the first thing that searchers see. Finally, by having an ad hosted by the likes of Google, you will also benefit from appearing as a credible source for whatever it is that you’re advertising.
One weakness of PPC, on the other hand, is that it cannot work on its own. It is essential that when a user clicks onto your ad and onto your site, that they don’t immediately recoil and leave, otherwise you’ll essentially be paying to build your own bad reputation. So be sure to create an exceptional website before investing too heavily in advertising.
Posted on March 17, 2017 by John
The role of PPC management is geared toward taking control of your PPC campaign in order to refine your adverts, to target particular types of client, to manage costs, and in general to improve your return on investment over time.
First of all, before we go any further, what is PPC advertising? And what exactly does a PPC manager do?
PPC stands for pay per click, and this refers to a type of online advertising which is generally considered on one hand, with all SEO methods on the other hand, taking a different role.
As you may or may not know, SEO or search engine optimisation refers to all efforts to improve your website, increase web traffic, and so on, and this is done by refining your site in myriad different ways that improve the site either in the eyes of your audience, the search engine, or in some cases, both.
PPC advertising, on the hand, does not require that you carry out any specific work on your site. A PPC ad is also called a sponsored link, and whenever you enter a search term into google or another search engine and you find sponsored links at the top of search results, these are PPC ads.
A PPC advert works by only charging the user for each real click that it directs onto your website. Your PPC manager, then, is responsible for a few key things. Firstly, for bringing the price down as low as possible. The most widely used keywords tend to increase the price of each click, and so by being conscious to target your own niche you can save money by using less common keywords.
Your PPC manager can also increase the efficiency of your ads in a couple of key ways. Firstly, they might target keywords which suggest that a user is close to the point of making a purchase (as opposed to say, shopping around). This can be done in very tactful ways, but a basic example for demonstration would be to include “buy x online” within your ad. Alternately, you could set a wider net in order to increase your traffic as much as possible.
Posted on March 12, 2017 by John
We’ve broken mobile website development down into 5 simple essential goals. Despite their simplicity, however, very few mobile websites ever get near achieving these goals, and if you can get your head around them from the very start you’ll have a huge headstart on your competition.
We decided to put speed first, mainly since so few sites seem to give enough focus to page load times. There are a few key essential principles to keeping your website running smoothly, the most important of which is to try to keep all unnecessary elements to a minimal. Any videos or sound files which automatically run will not only dramatically reduce the speed of your website, but they’ll also frustrate mobile users who might be on the train or another public place.
You should also make sure that the design of your website makes for a pleasant appearance. Opt for simplicity over a flashy design, and give the focus of your page to the content on your page, not the design or menus around it. You can also improve the visual appeal of your website by designing your mobile site almost as if it were an app.
Regardless of what platform is being used, remember that the content in your site is why everything else exists, so always remember to put your content first.
When using a mobile device more than ever, it needs to be clear and straight-forward to navigate your website. Already dealing with slower loading times, your audience might well get frustrated and leave if they cannot find their way around the site.
Last but certainly not least, a mobile website needs to be finger friendly. First off this means making menus, tabs, and any icons that need to be clicked, big enough to be… clicked. It also means limiting the work that needs to be done to navigate the site. Consider laying your mobile site out so that visitors scroll from slide to slide from left to right just like with a book, rather than scrolling up and down as with a conventional website.
Posted on March 7, 2017 by John
If you are building a new website from scratch then there are a few key top SEO tips that can give you a major boost from the very beginning. There are also ways that you can save yourself money in the long-term by making the right investments when building your site.
The number one thing that I think applies to all websites, and which makes the most difference of all for new websites is a responsive design. Responsive design means building a website – usually using a grid based system which scales up and down depending on screen size – which can function perfectly regardless of what type of device is viewing the page. This means that your audience is open not only to those browsing on PCs or laptops but also those using mobile phones and tablets.
Custom Blog Creation
Having a blog for your site is a fantastically cost-effective way to increase web traffic, and it is never relatively as effective as when your site first goes live. A custom blog offers regular posts to your audience, offering content which goes beyond that on your main website. Using a custom blog allows you to pick up a following, to demonstrate your expertise to your audience, and to make big increases in your web traffic. Each blog post you write, and they can be just a hundred words or so if you like, answers a new question that someone is eventually going to search online.
Though the back-end of your website isn’t necessarily a top priority when you first build a website, and for this reason few people bother to learn anything about it, understanding it is far less complicated when your website is smaller and more simple in design. As your website develops, so will its complexity, and if you never get round to learning about how the backend of your website can be used, then you won’t be enjoying the advantages of it.
The main thing to focus on initially is to organise your content effectively using keywords and by categorising blog posts and other content where necessary. Finally, when your website is displayed on a search engine, what is shown is referred to as the meta title and meta description of each page, so be sure to work on these and utilise keywords within them.
Posted on March 2, 2017 by John
The ever-evolving nature of the internet means that just as if you owned a shop for a number of years, eventually, your website is going to need a few touch ups, here and there. The more basic way to achieve this would simply be to make important updates such as responsive design and to occasionally redevelop the appearance to keep it looking up to date.
If, however, you are looking for expert SEO tips to take your website to the next level, please keep reading.
The first thing that you need to do in the case of a website refurbishment is to personally make a survey of all of the problems that you can find with you website. Take note of all of the weaknesses that you would like your update to address, and also ask your SEO expert what he or she thinks you should prioritise in order to plan effectively ahead.
Another fantastic tip for website development is to look to your rivals. Make a list of all of the keywords that you use or which you hope your site to be ranked with by Google. Then, search those terms in the engine and survey the websites which are found at the top. What do the pages on the first page of search results have in common, and in what ways can you take inspiration from these sites for your own?
One area of redevelopment that is so often left as an afterthought is the quality of the content. If your website is going to perform in the short term, let alone beyond that, the quality of the content must be so engaging that a reader would be eager to return to read or view something else that you might offer in the future. If the average viewer of your website never returns again, the site is doomed to stagnate. If, however, you can build a loyal audience following, then you’re bound to find success in the long-term.
Finally, don’t be afraid to give your website a little facelift every now and then. Though each website will have a specific style relevant to its’ audience and so on, neutral colour schemes and simple design is generally recommended for all websites, big or small.