Posted on June 25, 2017 by Inna Blitshtein
In this week’s post we’ll be taking a look at some top tips that seem to come up time and time again when speaking to SEO specialists. It doesn’t matter if you’re new to SEO and doing business online or if you have a long established online business, and while the rules of SEO are known to change over time, these tips are all well grounded and universal.
First of all when developing your website, try to keep design as simple as possible, while creating an attractive and functional space. There are a number of reasons that make simple design preferable, and these include keeping your website speed as fast as possible.
Other good reasons to consider keeping design simple relate to your audience’s experience of your site. A bright and flashy design can distract from the main content on your page, and can also appear a little tacky. Alternatively, let your content do the talking by utilising a clean and simple design.
Our second SEO tip, while on the subject of design, is to ensure that your site is using responsive design. Responsive design is all about building a website that is compatible with mobile devices, opening you up to potentially double the audience size.
The way that responsive design works is actually very simple and elegant, even if the math and coding involved isn’t. It works by scaling the design of your website using a grid, allowing your design to scale up and down according to the screen size it is viewed with. This allows the same quality of experience for the visitor whether they’re browsing from a desktop computer, or with a tablet or mobile device.
Our next recommendation for SEO is also one of the oldest and most tried and tested forms of SEO. That’s right, content! Although content can’t strictly speaking be considered as an SEO method, because it is also the main purpose of your website, but this doesn’t mean it can’t be used to advance your search engine optimisation.
One of the best ways of optimising your content is to use keyword research in order to determine how you phrase your content, titles, meta descriptions, and so on.
Posted on June 20, 2017 by Inna Blitshtein
When developing or redeveloping your website it’s likely that you’ll consider hiring an SEO specialist. Your SEO expert will be responsible for everything concerning your website, or can focus on one particular area.
In this post we’ll be taking a look at several key jobs that you should consider when hiring an SEO professional.
The first thing that most people think about regarding search engine optimisation is website design. This includes the structure and format of your site, as well as the appearance. The best general advice for web design is to keep things simple while maintaining a strong and consistent use of branding throughout the site, including colour schemes.
Another key element of design to mention here is responsive design. Responsive website concerns building your site for use on mobile and tablet devices, and with so much daily traffic now using mobile devices, this has become an essential for online success. A responsive design basically works by scaling your website using a grid system which it is then able to scale up or down depending on the size of the screen.
A lesser used but none the less very effective method of SEO that your specialist can assist with is custom blog creation. Using a blog on your website will help you appeal to a wider audience, while also making your website more active to a search engine, improving your website’s ranking.
Though in many cases the business owner should be integral to the website’s content, you need not panic if writing isn’t your strong suit. SEO experts will be able to assist with content creation covering high quality content, as well as keyword research and application. After all, when it comes down to it the content you offer your visitors is what your website is all about.
Last but not least, investment in SEO specialists can be used to develop a strong and sustainable PPC advert campaign under their management. PPC ads are a fantastic way to boost your traffic and sales in the short-term, and with proper management this can soon become an excellent long-term SEO method.
Posted on June 15, 2017 by Inna Blitshtein
Whether you never bothered to build a blog, or if have one sitting sadly inactive on your domain, this post is all about how you can utilise custom blog creation as part of your broad SEO strategy. So many people don’t think of a blog as a means toward SEO, however this simply is not the case, and by getting in on the action you’ll take one step ahead of the competition that doesn’t.
First of all, there are two main ways that custom blog creation works as an SEO tool. The first involves SEO and the search engine directly, while the second does so indirectly.
One of the ways that Google and other search engines are able to offer millions of relevant web results whenever a search is entered is with the use of bots and crawlers. These robots move around the web from page to page analysing the content, and contextualising the all websites on the internet.
What this means in terms of blogging, is that the more content you have on your website, the better the search engine will understand what your site is all about, and the more likely it is to list your page when a relevant search term is entered. The search engine registers all kinds of data regarding your site and one of those is how regularly you post new content, again, this is something that you can take advantage of by writing and scheduling regular posts on your blog.
Now the second, more indirect means of using your blog as an SEO tool is related to the traffic visiting your site. Just as a more active website registers well with the search engine, so does having high levels of traffic.
By using your blog as a part of your strategy to encourage high volumes of traffic into your site, you will also inadvertently be improving your ranking with the search engine simply by hosting more visitors, in turn making the search more likely to recommend you to more, and so on. In this way you create a positive cycle of improving your SEO, while appealing to more customers, and so on.
Posted on June 10, 2017 by Inna Blitshtein
Though custom blog creation is rarely hailed as the new hot topic in SEO, it none the less offers an affordable SEO method – open to all websites, one that is easy to manage in the short and long-term, and which can even be managed by yourself at home without any specialist SEO knowledge. So what are the perks of custom blog creation, and how can you start making the most of them?
First of all, a blog is a discrete section of your website which is within your site, yet, essentially, kind of separate. Many sites will have blogs, perhaps even most, even if you rarely pay them any heed. A blog will usually be entered with the simple click of a button, usually labelled blog, in the menu of a website.
Your blog is the perfect place to offer additional information that seemed too in-depth for your main webpages, while offering additional specialist info to your visitors. You can even run competitions to drum up buzz, if that works for you. It is also, crucially, one way that you might begin to engage with visitors who usually choose your competition over you.
Now, there are two main ways that a blog will work for you and your website. Firstly, as an invaluable SEO tool (we’ll come back to this, and secondly by appealing to a new audience.
The nature of blog posts means that they are usually very short, concise, bite sized nuggets of information. This means that you can post a dozen a month or more, easily, and over time this will fill up an archive of blog posts, each with its own hook dangling in the lake of the world wide web.
Each time that you write a blog post on a particular subject, that link is eventually going to be stumbled on by a user who, having entered the particular search, is likely to be thrilled to have found a response to their specialist concern, and therefore likely to return, viewing you as an expert in your field.
Finally, custom blogs work as an SEO tool for two key reasons. Firstly, regularly scheduled posts show the search engine that you are active. And secondly, because the more content you post, the better the search engine will understand your content, and the more likely it is to recommend it.
Posted on June 5, 2017 by Inna Blitshtein
In this post we’ll be taking a look at more advanced PPC management techniques for those of you who think you have a decent grasp of the basics and are looking to spice up your PPC game. We have covered the basics of PPC elsewhere in the blog, but for those of you stumbling into your first blog post, we’ll briefly cover these again.
PPC stands for Pay Per Click, and a PPC advert is one of those sponsored links you find at the top or on the right-hand margin of Google searches, usually called a “sponsored link”. These ads are hosted by the search engine, Google for example, and paid for by the website owner to promote and advertise their goods, services, and site. As far as marketing is concerned, PPC ads are pretty much unparalleled as an online marketing tool, and getting it right can have a huge impact on your online success.
Once you have selected same keywords to use for your initial ads, having used adwords or some other keyword research tool, you’ll come to a point where you want to edit your ads (or have your ads edited). The most simple way of doing this is to combine some research into your demographics with trial and error, maintaining your ads that perform well while editing those which do not.
There are other important elements to consider, however. It will often be the case that the ads which perform the best, and which you are least likely to change, are also the most expensive. These will be the top recommendations that your ad-word tool recommended, and they will also correspond with the most common searches entered into search engines.
The higher price for these ads is unavoidable, and in many cases worthwhile, though there are more advanced PPC methods to lower costs without compromising on performance. More advanced research, and a deeper understanding of your audience can actually allow you to target visitors who are either: near to the point of purchase, meaning they’re ready to part with some cash, or otherwise by casting a wide net to encourage simply the greatest influx of visitors possible.
Posted on May 31, 2017 by Inna Blitshtein
PPC (or pay per click) advertising is a unique online method of marketing or advertising between a website and a search engine like Google. PPC management is the method of managing your PPC ads, usually the role of your web developer or SEO expert, in order to hone in the effectiveness of your ads, to save money, and a range of other invaluable services. But first of all, let’s take a better look at pay per click ads.
A pay per click advert is one hosted by a search engine on the behalf of a client’s website. The adverts are displayed as a “sponsored ad” or “suggestion” depending on the search engine used. By this point hopefully the jargon effect is melting away and you know exactly what we’re talking about when we say PPC adverts, it’s those sponsored links that appear usually on the right hand margin or at the top of search results, immediately attracting your attention.
PPC ads are a fantastic method of advertising, unique to the web. The benefits of a PPC ad includes that – as the name suggests – you will only pay for a PPC ad for each click you receive, this being one visitor entering your site. Other perks include the credit users will give your website, knowing that Google wouldn’t have recommended it if it wasn’t relevant.
Onto PPC management, then. Your PPC manager, whether that is yourself or a hired expert, will be responsible for setting up your adverts, and editing them in order to maximise returns, in other words to get the most bang for your buck! A PPC advert will be focussed around a particular keyword, whether this is Down-town LA Pizza, or budget lawnmowers, this will be the main hook of your advert, and so you have to choose the perfect one (or many when placing adverts using multiple keywords.)
You will initially determine your keywords based on research for relevant keywords, under demographics relevant to you. From this point on your PPC management will largely be a matter of educated trial and error. Keeping those keywords that are working well, and changing those which are not performing until you reach results that you’re happy with.